Business on sushi and rolls – formats and profitability

Over the past twenty years, Japanese cuisine has become in demand. Sushi and rolls are in special demand , which is not surprising: low-calorie, with unique taste and a wide variety of seafood, they are increasingly finding fans among Russians.

Despite the competition, this Japanese cuisine business continues to expand. And with a successful marketing campaign, high quality service and a unique cuisine recipe, even a beginner can take his place in a niche and make a good profit.

Market overview and competition analysis

So, you have decided to start your own business. Analyzing the demand market, we draw your attention to the fact that public catering has always been in high demand. According to Rosstat statistics, in recent years there has been a steady growth in turnover in the field of public catering. That is, as we see the potential for business is.

Turnover of public catering 2015-2019 (million rubles)

Why is this business so attractive? First of all, profitability, with minimal investment in equipment. The result is a fairly “decent” level of income.

But to get the result, you need to work hard on choosing a strategy, develop your own concept, since the high competition of this business will not give a chance for the life of a rash project.

You have to conceptually stand out from the rest, with a stylish design and a unique approach to increase your clientele. Delicious cuisine and quality customer service must become your business card .

Criteria for choosing premises for a business on sushi and rolls

The first step will be the search and selection of premises. It is better to rent the premises than to buy, so the amount of investment will be less. The successful location of the business will bring a quick return on investment and a stable income.

Therefore, when choosing a place, pay attention to the movement of fixed-route taxis, to the patency depending on the time and the presence of your target audience. The most “fat” places will be shopping centers, but the rent there will be much higher. The cost of rent for 1 square meter in the shopping center is from 1,550 to 10,000 rubles.

You should not open a business with a similar business located nearby, as you will reduce the flow of potential customers and create “unhealthy” competition.

Sometimes a novice entrepreneur makes a global mistake when choosing an area , so that this does not happen, it is necessary to clearly consider the location of the zones, calculate the size of the commercial equipment, taking into account the size of the kitchen and the number of tables. The area of ​​the leased premises will directly depend on the format of the business.

For example, if you plan to open a cafe, then the area should be at least 60-100 square meters , and 15 will be enough to implement the store format .

What is the most relevant business format for sushi and rolls

This business can be divided into several forms, which will be conceptually different from each other. But at the same time, the registration process and the standard package of necessary documents will be the same .

To register, decide on the form of ownership, the best option is to register an individual entrepreneur (IP), when choosing this form, you will save on paying tax, since the tax rate for IP is 6% .

Then do not forget to register with the pension fund and obtain permission from the fire inspectorate and the SES to trade in products.

A prerequisite for hiring employees is the availability of a health book and a medical examination.

And now let’s take a closer look at the stages of doing each business separately.

Format No. 1 “Shop for everything for sushi and rolls”

The idea of ​​this format is a specialized store, the assortment of which is necessary for making sushi and rolls at home.

To implement this format you will need:

  1. Rent a room with an area of ​​at least 15 square meters . The main factor that you should pay attention to is the location of the future store, it is desirable that it be in a busy place or rent a room in a shopping center. Then make repairs by designing the future store in the Japanese style.
  2. Acquisition of commercial equipment , racks, cash register.
  3. Search for a supplier , there may be several of them, since the range of goods in the store is diverse and includes not only products, but also special utensils used in the preparation of sushi. Before choosing the best option for yourself, check out all the offers from suppliers. And be sure to check for the appropriate product certificates and licenses.
  4. Personnel selection . Qualitatively selected staff is not an unimportant factor in the service sector, it is desirable that employees understand Japanese cuisine, know the specifics of making sushi and several recipes. And of course, they must have such qualities as courtesy and customer focus. If you have a mini-shop, then an administrator and two sales assistants are enough in the state.
  5. Advertising . Do not forget that advertising is the engine of trade, leaflets, discounts, loyalty cards, accumulation cards, bonuses, distribution of souvenirs – this will help draw attention to the business.
  6. Let’s calculate the starting capital for starting a business:
Cost itemCost, rub
Premises for rent15,000
Repair50,000
Purchase of commercial equipment150 000
Purchase of a cash register3000
Business registration10,000
Advertising30,000
Staff104 000
·         Seller (2 persons)50,000
Administrator         _30,000
·         Payroll taxes24 000
Goods supply100,000
TOTAL438 000

Monthly expenses:

Cost itemCost, rub
Premises for rent15,000
Staff80 000
Communal payments10,000
Goods supply100,000
Payroll taxes24 000
Accounting outsourcing7000
TOTAL236 000

! The payback of this business format is 1.5-2 years.

Format No. 2 “Point of sushi and rolls at the food court”

food court sushi rolls

The format of the food court is a cozy cafe, located, as a rule, in a shopping center. To implement the business project format, you will need:

  1. Rent an area on the food court with an area of ​​at least 20 square meters and divide it into zones, a kitchen, a counter, a showcase. It is better to decorate the room in the Japanese style, for example, white or gray walls, dark furniture, red pillows, fans and flower arrangements on the walls, Japanese-style dishes.
  2. Purchase equipment – thermal, refrigeration, showcases. In addition, it will be necessary to purchase furniture, bar counters, dishes, uniforms for staff, furniture for visitors, and so on.
  3. Find suppliers for the purchase of products, taking into account the features of the menu. For a food court, it is desirable that the menu be varied.

For example, this:

  • Rolls – 20 types;
  • Sushi-10 types;
  • Set-3 types;
  • Chinese noodles – 4-5 types;
  • Fillers for vogue noodles – 3-4 types;
  • Salads – 5 types;
  • Desserts – 3 types;
  • Drinks – 5 kinds.
  1. Personnel selection . The establishment will require the following employees:
  • Administrator-2 people;
  • Waiter-4 people;
  • Sushi chef – 4 people;
  • Worker for cleaning the premises – 1 person;
  • Dishwashing worker-2 pers.
  • Courier for food delivery – 2 people.

It is desirable that sushi chefs be highly professional workers and have work experience, only such a master can guarantee the quality of the prepared dishes.

  1. Advertising . A competent advertising company will help to quickly attract the attention of customers. You can hold the grand opening of the bar, distribute leaflets, hold promotions for the holidays, organize free delivery.
  2. Starting capital for opening a food court:
Cost itemCost, rub
Premises for rent80 000
Repair200 000
Business registration10,000
Purchase of equipment:1,000,000
·         Rice cooker20 000
Thermos         for rice5000
Stove         _100,000
hood         _20 000
Refrigeration         equipment100,000
Dishwasher         _30,000
·         Production table15,000
Stainless         steel sink15,000
Hand         wash10,000
·         Trade showcase150 000
·         Kitchen furniture150 000
Furniture         for visitors220 000
Sushi         cases10,000
·         Crockery100,000
·         Cash register3000
・         Cooking tools50,000
·         Electronic scales2000
Business registration10,000
Advertising50,000
Staff360 000
Administrator         (2 people)32 000
Sushi         chef (4 people)100,000
Waiter         (4 people)60 000
・         Cleaning worker15,000
Worker         for washing dishes (2 people)30,000
·         Courier (2 people)40 000
·         Payroll taxes83 000
Purchase of products100,000
other expenses50,000
TOTAL1,650,000

Monthly expenses:

Cost itemCost, rub
Premises for rent80 000
Staff360 000
Communal payments15,000
Purchase of products390 000
Advertising10,000
Accounting outsourcing10,000
Other costs20 000
TOTAL885 000

! The payback period for a food court business is about 2 years on average.

Format No. 3 “Island in the shopping center”

island sushi rolls

The format of this business is a bright island in a crowded place. To implement this project, you need to go through the following steps:

  1. Rent space . The island, as a rule, does not take up much space, it is enough to rent 5-10 square meters . It can be located in a shopping center or business center, while the rental price will depend on the location and rental period.
  2. Purchase of equipment. To open the island, you need to buy a trading module, refrigeration equipment, and a microwave.
  3. Staff. Since the island’s work schedule will coincide with the shopping center’s work schedule, and this is usually from 9-00 to 21-00, you will need at least two sushi chefs, 2 cashier managers and an administrator.
  4. To open an island, we calculate the starting capital:
Cost itemCost, rub
Premises for rentFrom 20 000
Acquisition of a shopping island250 000
Business registration10,000
Microwave20 000
Refrigeration equipment60 000
Staff111 800
Administrator         _16 000
·         Cashier-manager (2 persons)30,000
Sushi         chef (2 people)40 000
·         Payroll taxes25 800
Purchase of products50,000
TOTALfrom 521 800

Monthly costs:

Cost itemCost, rub
Premises for rentFrom 20 000
Staff111 800
Administrator         _16 000
·         Cashier-manager (2 persons)30,000
Sushi         chef (2 people)40 000
·         Payroll taxes25 800
Purchase of products50,000
Accounting7000
Communal payments10,000
TOTALfrom 198 800

! The payback period is 6-7 months.

Format No. 4 “Sushi bar”

sushi bar

To open a Sushi Bar, it will not require large initial investments due to the specialization in cold appetizers, which means that you do not have to buy expensive equipment for cooking.

Consider the stages of formation of this business:

  1. Renting space or premises. Such a business format does not require large areas, the sushi bar will freely accommodate both 50 square meters and 10-20. It is advantageous to install such bars in large stores and shopping centers. Refurbish and create a comfortable environment. It is better to design a bar in a European style with elements of Japan.
  2. Purchase of equipment. To open a bar, you will need equipment – it will be a bar counter, a refrigeration unit, sushi cases, a rice cooker and other tools.
  3. Staff. The staff will need the following:
  • Bartender-2 people;
  • Sushi chef – 2 people;
  • Administrator – 2 people;
  • Dishwasher – 2 people;
  • Room cleaner – 2 people.

At the same time, it is desirable that the chef and bartender have experience and recommendations.

  1. Advertising. In this case, we give preference to external advertising – these are banners, a bright stylish sign, staff uniforms with the logo of your institution, billboards, advertising on the Internet and on YouTube. For regular customers, you can introduce a discount or a loyalty card.
  2. Let’s calculate the starting capital for opening a bar:
Cost itemCost, rub
Premises for rent30,000
Repair100,000
Business registration10,000
Purchase of equipment130 000
Furniture50,000
Staff uniform20 000
Advertising30,000
Crockery, interior elements80 000
Staff223 600
Administrator         (2 people)32 000
Sushi         chef (2 people)50,000
Bartender         (2 people)30,000
Worker         for cleaning the premises (2 people)30,000
Worker         for washing dishes (2 people)30,000
·         Payroll tax51 600
Purchase of products300 000
TOTAL693 600

In this case, the monthly costs will be:

Cost itemCost, rub
Premises for rent30,000
Advertising10,000
Communal payments10,000
Staff223 600
Administrator         (2 people)32 000
Sushi         chef (2 people)50,000
Bartender         (2 people)30,000
Worker         for cleaning the premises (2 people)30,000
Worker         for washing dishes (2 people)30,000
·         Payroll tax51 600
Purchase of products300 000
Accounting7000
TOTAL580 600

! Payback of this business format is 7 months

Format No. 5 “Sushi and rolls delivery service”

delivery of sushi and rolls

To implement a business idea this format includes the following steps:

  1. Room rental. At the same time, the attractiveness of the premises is useless, since customers will not come to it
  2. Purchase of equipment. You need to purchase kitchen equipment, cooking tools, dishes, a phone and a laptop to take orders.
  3. Staff. The specifics of the business is the production and sale of Japanese dishes to order. This will require the following staff:
  • Sushi cook-3 people;
  • Courier-3 people;
  • Order manager – 3 people
  1. Advertising. When preparing an advertising campaign, it should be taken into account that a fairly large part of the clients are people under 40, which means that it is necessary to focus on advertising in social networks. For this audience, the “1 + 1 = 3” promotion, discount coupons and a birthday discount work well. Do not forget about the distribution of leaflets and car advertising. Try to fulfill orders on time, if there is a delay, immediately inform the client. Remember, trust will be built on factors such as speed and quality.
  2. Start-up capital.
Cost itemCost, rub
Premises for rent30,000
Business registration10,000
Purchase of equipment447 000
·         Rice cooker20 000
Thermos         for rice5000
Stove         _100,000
hood         _20 000
Refrigeration         equipment100,000
Dishwasher         _30,000
·         Production table15,000
Stainless         steel sink15,000
Hand         wash10,000
fryer         _10,000
·         Kitchen furniture20 000
Multicooker         _10,000
Sushi         cases10,000
・         Cooking tools50,000
·         Electronic scales2000
·         Portable refrigerator10,000
phone         , laptop20 000
Advertising50,000
Purchase of products200 000
Staff:214 500
· Cook-sushi-3 people;75 000
· Courier-3 people;45 000
· Order manager – 3 people.45 000
· Payroll tax49 500
Purchase of a vehicle300 000
Fuel costs20 000
Other costs10,000
TOTAL1 081 500

The monthly costs will be:

Cost itemCost, rub
Premises for rent30,000
Advertising10,000
Communal payments10,000
Staff:214 500
· Cook-sushi-3 people;75 000
· Courier-3 people;45 000
· Order manager – 3 people.45 000
· Payroll tax49 500
Fuel costs20 000
Purchase of products200 000
Accounting7000
TOTAL491 500

! The payback period for this project is 1.5-2 years

Format No. 6 “Sushi and rolls” on wheels “”

sushi rolls on wheels

The Sushi and Rolls on Wheels format is a mobile version of a sushi bar. This is a mobile outlet where Japanese cuisine will be prepared and sold.

You will need to create a menu, choosing light and less expensive dishes. Periodically, you can change the location point, which will allow you to decide on a more profitable place.

When organizing this business, you will need:

  1. Choose a place where the mobile sushi bar will be parked. This may be a place near a business center, in a market or in a park area.
  2. Buy a mobile trailer with the necessary equipment for cooking. The trailer d is equipped with a refrigeration device, a glass showcase
  3. Staff. In the state, it is enough to have two cooks-sellers.
  4. Advertising. Advertising costs are minimal here – a brightly designed trailer and a neon sign will attract the attention of buyers.
  5. Starting capital for opening a mobile business format :
Cost itemCost, rub
Place rental20 000
Business registration10,000
car trailer200 000
Purchase of equipment216 000
·         Rice cooker20 000
Thermos         for rice5000
Refrigeration         equipment30,000
Hand         wash10,000
fryer         _10,000
·         Chair for the seller2000
Multicooker         _10,000
Sushi         cases30,000
・         Cooking tools10,000
Roll         cutting machine1500
Sushi         making machine1500
·         Equipment for sushi95 000
Advertising10,000
Purchase of products100,000
Staff:65 000
· Cook-seller-2 persons;50,000
· Payroll tax15,000
Other costs (food wrap, disposable tableware, napkins, etc.)20 000
TOTAL581 000

In this case, the monthly costs will be:

Cost itemCost, rub
Premises for rent30,000
Advertising10,000
Communal payments5000
Staff:65 000
· Cook-seller-2 persons;50,000
· Payroll tax15,000
Purchase of products100,000
Accounting7000
TOTAL217 000

! Payback of the project 7-8 months

Supplier selection

How to choose the right supplier? Please note that there will most likely be several suppliers due to the different categories of products needed to prepare Japanese cuisine. After all, you will have to purchase such product groups as:

  • Seafood;
  • Fish;
  • Rice, wasabi, nori leaves, soy sauces, ginger, etc.;
  • Fresh vegetables;
  • Drinks, water, coffee.

Before you sign a contract with a supplier, analyze the offers and compare prices, make sure the quality of the purchased products and expiration dates, check the availability of certificates.

Buy food in small quantities to reduce the risk of food spoilage and simplify storage. As a rule, the delivery of products is carried out at your expense, so choose suppliers whose bases are nearby to minimize transportation costs.

Business profitability

One of the important indicators of the success of this business is a very high profitability. The cost of one roll is 6-10 rubles. , and at the exit the client purchases this product for 40 rubles. and above . When calculating the level of profitability, this figure reaches up to 250%.

Leave a Comment